Privacy policy

SmilePro Privacy Policy

Last updated: 22 October 2026

In this Privacy Policy, the expressions "SmilePro", "we", "our" and "us" refer to SmilePro Pty Ltd (ACN 639 314 275) and its related Australian entities as defined by the Corporations Act 2001 (Cth). We are bound by the Privacy Act 1988 (Cth) ("Privacy Act") and the Australian Privacy Principles ("APPs"). Where you live in another country, we also comply with the privacy laws that apply there, including the New Zealand Privacy Act 2020 and, for anyone in the United Kingdom or the European Economic Area (EEA), the UK GDPR and the EU GDPR (see section 11).

This Privacy Policy explains how we collect, use, share and protect your personal information when you visit or buy from www.smileproworldwide.com, nz.smileproworldwide.com, sg.smileproworldwide.com, hk.smileproworldwide.com and related subdomains ("Site"), or when you contact us.

1. Information we collect

• Contact and identity details: name, email address, phone number, delivery and billing address, and, if you choose to give them, date of birth and gender
• Order details: products bought, order history, subscriptions, returns, refunds and guarantee claims
• Payment information: your card and payment details are processed by our payment providers. We don't see or store your full card number.
• Communications: emails, chat messages, reviews, photos and anything else you send us
• Device and usage data: IP address, browser and device type, pages viewed and how you reached the Site, collected through cookies and similar technologies (see section 8)

We collect this information from you when you place an order, create an account, sign up for emails or SMS, enter a promotion, leave a review or contact us; automatically when you use the Site; and from our partners, for example delivery tracking from carriers and ad interaction data from advertising platforms.

2. Use and Disclosure of Personal Information

We use your personal information to:

• Process and deliver your orders, manage subscriptions, and handle returns, refunds and guarantee claims
• Provide customer support
• Send updates, promotions and marketing materials (you can opt out at any time)
• Show you relevant ads and measure how they perform
• Improve our products, services and Site, including through de-identified analytics
• Prevent fraud and keep the Site secure
• Comply with legal and regulatory requirements

We may disclose your information to:

• Our employees, contractors, and authorised third-party service providers, including our e-commerce platform and checkout (Shopify), warehouse and delivery partners, our email and SMS platform (Klaviyo), and our customer service, review and subscription tools
• Payment providers, social media platforms, and advertising and analytics partners such as Google, Meta, TikTok and Microsoft
• Customs, government agencies and regulators as required by law
• Our related companies, for the purposes in this policy
• Potential purchasers in the event of a sale or restructure

Note: Text messaging originator opt-in data and consent will not be shared with third parties.

3. Overseas Disclosure

SmilePro operates globally, and we use overseas IT services, platforms, warehouses and suppliers to provide our services. Your personal information is likely to be stored, processed or disclosed in the United States, Canada, New Zealand, the United Kingdom, the European Union (including the Netherlands) and other countries where our service providers operate.

We take reasonable steps, including contract terms with our providers, to make sure overseas recipients handle your information in line with the APPs and this Privacy Policy.

4. Cross Border Shipments

When engaging in international commerce, certain shipment and order information may be disclosed to customs authorities to comply with applicable laws. Carriers may be required to disclose shipment contents and values directly to customs.

5. Buy Now Pay Later Providers

When you pay with a buy now, pay later provider such as Afterpay or Zip, we disclose the personal information needed to process your payment to that provider. SmilePro does not directly provide information to credit reporting bodies unless legally obligated. For more details, refer to the payment provider's Privacy Policy.

6. Direct Marketing and Opt-Out

We may send you promotional communications about our products and services. You may opt out of receiving marketing communications at any time by:

• Emailing us at contact@smileproworldwide.com
• Using the unsubscribe function in marketing emails, or replying STOP to SMS messages

We'll still send you messages about your orders and subscription.

7. Data Security and Retention

We implement a range of technical and organisational measures to secure your personal information, including:

• Internal staff training and policies
• Restricted access to data with password protection
• Encryption of data in transit (TLS)
• Secure destruction or de-identification of information no longer required

We keep personal information only for as long as we need it: order, payment and refund records for 7 years to meet tax and accounting laws; marketing details until you unsubscribe (after that, we keep a minimal record so we don't contact you again); and customer service messages for 3 years after your last contact with us. After that, we destroy or de-identify it.

8. Cookies

We and our partners use cookies and similar technologies to keep the Site working, remember your cart, analyse traffic, and personalise content and ads. You can block or delete cookies in your browser settings, though some parts of the Site may not work without them.

9. Links to Other Websites

Our Site may contain links to external websites. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies independently.

10. Access, Correction and Deletion

You may ask for access to, correction of, or deletion of the personal information we hold about you by contacting us at:

SmilePro
162 The Avenue, Peregian Springs, Queensland, Australia 4573
Email: contact@smileproworldwide.com

You can also use our personal data request page. We don't charge for access requests. We'll respond within 30 days, and we may ask you to confirm your identity first. If we can't give you access or make a correction, we'll tell you why.

11. Residents of the United Kingdom and the European Economic Area

If you are in the UK or the EEA, the UK GDPR or the EU GDPR applies to our use of your personal data, and SmilePro Pty Ltd is the controller.

Lawful bases. We process your data to perform our contract with you (orders, delivery, subscriptions, returns and support); on the basis of our legitimate interests (fraud prevention, security, improving our business and, for existing customers, emails about similar SmilePro products); with your consent (other marketing, SMS, and non-essential cookies); and to meet legal obligations (tax and accounting records).

Your rights. You have the right to access, correct or delete your data, to restrict or object to how we use it (including an absolute right to object to direct marketing), to receive it in a portable format, and to withdraw consent at any time. Requests are free, and we'll reply within one month. We can only charge a reasonable fee, or refuse a request, if it is clearly unfounded or excessive. We don't make decisions about you based solely on automated processing that have legal or similarly significant effects.

International transfers. When you buy from us, you provide your information directly to SmilePro in Australia so we can fulfil your order. When we pass it to service providers outside the UK or the EEA, we rely on an adequacy decision, the EU-US Data Privacy Framework and its UK Extension, or the European Commission's Standard Contractual Clauses with the UK International Data Transfer Addendum.

Complaints. You can complain to the Information Commissioner's Office in the UK (ico.org.uk, 0303 123 1113) or to the data protection authority in the EEA country where you live or work.

To exercise any of these rights, please contact our Privacy Officer at contact@smileproworldwide.com.

12. Children

Our products are designed for adults, and our whitening products are not for anyone under 18. We do not knowingly collect personal information from children, and in line with the US Children's Online Privacy Protection Act (COPPA) we do not knowingly collect any information from children under 13. If you are under 13, you must not use our Site or submit any personal information.

13. Complaints and Disputes

If you have concerns about your privacy or our compliance with privacy laws, please contact us at contact@smileproworldwide.com. We will respond within 30 days.

If you are not satisfied with our response, you can contact:

• Australia: the Office of the Australian Information Commissioner, www.oaic.gov.au, 1300 363 992
• New Zealand: the Office of the Privacy Commissioner, www.privacy.org.nz
• Singapore: the Personal Data Protection Commission, www.pdpc.gov.sg
• Hong Kong: the Office of the Privacy Commissioner for Personal Data, www.pcpd.org.hk
• UK and EEA: see section 11

14. Mobile Terms of Service

By consenting to SmilePro's SMS services, you agree to receive recurring SMS/text messages about updates, promotions, and account information. Message frequency varies. Standard message and data rates may apply. You may unsubscribe at any time by replying STOP to any message or by contacting contact@smileproworldwide.com.

Wireless carriers are not liable for delayed or undelivered messages. You are responsible for updating us with any changes to your mobile number.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The date at the top shows when it last changed. If we make a significant change, we'll tell customers by email or with a notice on the Site.